This Editorial Content Policy helps guide the creation, review and publication of content on the Liverpool Accountants website. We’re committed to creating trustworthy, accessible financial content that helps you navigate the world of accounting. Whether you’re a small business owner, a freelancer, or an individual in Liverpool looking to better understand personal and business finance, we’ve got you covered.
Our mission
Our mission is to make accounting simple, accessible, and reliable for everyone in Liverpool. Financial topics can feel overwhelming, but we’re here to break them down and give you practical, accessible information.
Our content principles
Our content is guided by these principles:
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Trustworthy - Everything we write is backed by qualified experts.
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Accurate - We fact-check every piece of content to ensure it’s up to date.
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Easy to understand - We explain financial jargon in plain English.
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Actionable - We provide useful steps you can consider.
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Empathetic - We understand that money matters are personal and emotional.
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Balanced - We show you both sides of the coin.
Trustworthy content
We ensure our content is trustworthy by:
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Ensuring all content is written or reviewed by experienced accountants or financial experts.
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Clearly stating the qualifications of our contributors.
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Publishing content that meets the highest standards of accuracy and adds value to businesses and individuals in Liverpool.
Accurate and up to date content
Accuracy is a priority. We keep our content up to date by:
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Regularly reviewing and updating articles to reflect changes in UK tax laws, accounting standards, and government policies.
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Monitoring updates from HMRC, Companies House, and other official bodies.
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Including citations and links to reliable sources like HMRC guidance and ICAEW publications.
Evidence-based content
We back up everything we share with evidence by:
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Using trusted sources like government websites, financial journals, academic studies, and local business directories in Liverpool.
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Including citations for key claims and recommendations.
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Avoiding unfounded or controversial information.
Easy to understand and accessible
Financial content shouldn’t be confusing. We make it simple by:
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Explaining complex terms in everyday language.
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Using short sentences and clear headings.
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Adding visuals like charts, graphs, and maps of Liverpool where possible.
Empathetic tone
Money matters can be stressful. We’re here to provide information in a way that’s helpful, not judgmental. Our content is:
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Supportive and non-judgmental.
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Free from clickbait or fear tactics.
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Reviewed for tone to ensure it’s respectful and approachable.
Actionable insights
We want you to feel informed and prepared. Our content includes:
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Useful insights and examples you can consider.
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Links to helpful tools, forms, and services, both online and in Liverpool.
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General information to better understand financial decisions.
Balanced perspective
Our content stands out because it’s tailored to Liverpool. We believe in showing both sides of the story, including a number of different service providers you may consider. Our content:
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Highlights pros and cons of general accounting strategies.
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Clarifies when information is subject to personal circumstances.
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Debunks myths and misinformation with clear evidence.
Our content quality process
We take quality seriously. Here’s how we ensure every piece meets our standards:
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Content research - Our team creates a detailed brief using trusted sources.
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Draft writing - A member of our content team creates the first draft.
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Internal review - A member of our editorial team checks for clarity and accuracy.
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Expert review - A certified accountant or financial expert reviews for technical accuracy.
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Final approval - The content is signed off and scheduled for publication on yourliverpoolaccountants.co.uk.
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Regular updates - Articles are reviewed annually, or sooner if laws change.
How you can help
We’re always looking to improve. If you notice something that seems outdated or unclear, please let us know. You can contact us at help@yourliverpoolaccountants.co.uk with your feedback.
Please note that contacting us does not establish a professional or advisory relationship with Liverpool Accountants.